In the last two years, some trends have changed for the purchase of a living place, and the age range of the clients is one of them.
And it is that, according to data from Urbana Peru, before the pandemic, young people between 25 and 35 years old represented only 11% of the total number of clients who buy a home, while today this percentage has doubled to 25%.
“Today that range has grown, it is around 25%, it has doubled. Young people are buying a home, either jointly or individually, smaller units with 1 or 2 bedrooms, because they are looking to live or for investment”, explained Humberto Marín, general manager of Urbana Peru.
The specialist pointed out that the sale of apartments as investment instruments has precisely increased. Since 20% of the portfolio buys a home to rent, and before the pandemic it was 15%.
The health emergency also brought with it an adaptation to the digital age, and the real estate sector was no stranger to it. Thus, Marín pointed out that the habit of searching for real estate, customer evaluation and the purchase process through virtual channels has increased.
And he added that now people prefer projects to have areas adapted to remote work, both within the same home and coworking rooms for meetings. Likewise, they value more the balconies and terraces, the outdoor social areas, as well as recreational areas and areas for pets.
Boosted by AFP and CTS
The release of AFP and CTS funds boost demand, and along these lines, real estate companies have put in place strategies to capture these savings and facilitate the purchase of a home, such as allowing the initial payment to be made in up to 5 months, and not in a single army.
“We have payment flexibilities so that the person who does not have their initial fee can use the money from the AFP withdrawal, and that these payments are gradual depending on the release of their fund. We are giving 4 to 5 months so that clients can pay their initial fee and with that schedule the delivery of their apartment”, Marín said.
ages. People between 36 and 45 years of age represent 50% of clients who buy a home, followed by young people between 25 and 35 years old (25%), and those aged 46 and over are 20%.