Good news. Peru swept the world competition for specialty coffees. That happened in Milan, Italy, between June 23 and 25.
This is the World Of Coffee – WOC 2022 (The world of coffee), where various specialty coffee producers from around the world participated, and where Peru took first, second and fourth place.
Thus, Peruvian producers stood out for the high quality of their specialty coffees.
In the sixth edition of the SPP Coffee Awards (Seal of Small Producers) of the WOC-2022, the first place was obtained by the Cooperativa Agraria Cafetalera Valle de Incahuasi, which is located in Cusco, and was awarded as the best coffee in the world. . sixth edition of the SPP Coffee Awards.
Second place is also occupied by Peru, and it is an achievement of the Cecovasa Cooperative, which is located in Puno.
While the Pichanaki Agrarian Coffee Cooperative, from the province of Chanchamayo, in Junín, achieved a meritorious fourth place.
These achievements swell the chest of small Peruvian producers, because Peru produces the best coffee on the planet. It is an achievement because despite all adversity, coffee farmers shine with their quality production.
And today, the representatives of the winning cooperatives participate in a business mission organized by the Promperú Commercial Office in Paris, directed by Rosario Pajuelo. The objective is to attract buyers of this type of specialty coffee, at very good prices.
In this regard, and in order to increase the consumption of coffee in Peru, there is in Peru the implementation of the National Coffee Action Plan.
In this effort are the Ministry of Agrarian Development and Irrigation, the Peruvian Chamber of Coffee and Cocoa, the National Coffee Board, with the support of the Swiss Cooperation SECO and the United Nations Development Program, UNDP.
The objective is to unite efforts to begin the process of building a strategy to promote the internal consumption of coffee in Peru.
It should be noted that domestic consumption is below its potential. However, there is growing interest from the Peruvian consumer to try a range of coffee-based beverages, in different places and times of the day.
There is also a growing participation of small, medium and large channels and brands to meet the different consumption needs during the consumer’s routine.