Vegan clothing for everyone, the new H&M proposal

With clear inspiration from the 1990s, the Swedish giant laza “Co-Exist Story”, a collection that combines innovative fabrics and materials from more sustainable sources in which the designs do not include fabrics or processes derived from animals; It is vegan clothing.

Aware of the environment and animals, the well-known fast and fast fashion brand H&M has launched “Co-Exist Story“, a collection “animal-frinendly”Says the firm’s creative advisor Ann-Sofie Johansson.

“This collection epitomizes our ongoing commitment to H&M to explore innovative alternatives to fabrics of animal origin and at the same time offer our clients cutting-edge fashion“, Add.

“Co-Exist Story”Is the third installment of the Innovation Stories initiative of H&M, which was launched in early 2021 and aims to propose more sustainable innovations, materials and designs.

Approved by PETA, (People for the Ethical Treatment of Animals), the collection offers innovative alternatives to tissues and processes derived from animals such as “Flwrdwn”, An alternative to animal down made with wild flowers, or the“Yulex“, Natural rubber as an alternative to neoprene, as well as”Vegea”, A vegan substitute for grape-based leather.

This new line, which will be available worldwide from November 4, is clearly inspired by the 90s and combines innovative fabrics and materials from more sustainable sources with an avant-garde mentality.

Key women’s pieces include a cream faux fur coat in recycled polyester and a one-shoulder knit dress with a dramatic fringed hem.

For men, an oversized recycled nylon jacket with a graffiti print that exudes an urban-style aesthetic.

In accessories, heavy-duty rubber fisherman boots and comfortable padded shoes. The collection also includes vegan makeup: two lipsticks and eyeliners.

For boys, recycled nylon windbreakers and padded jackets appear in bold tones, while T-shirts and loungewear feature patches with messages declaring loyalty to the animal kingdom.