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Named the start date of sales of new MacBook in Russia

Named the start date of sales of new MacBook in Russia

Izvestia: new MacBooks will appear in Russia at the end of February at a price of 200 thousand rubles

Participants in the electronics market and analysts told when the new MacBooks presented by Apple on January 17 will appear in Russia. They spoke about this in an interview with Izvestia.

Experts named the start date for sales of new MacBooks in Russia and suggested that this would happen at the end of February or even earlier. Ozon agreed with this opinion. The company predicted that designers, video editors and 3D graphics creators will show increased interest in laptops at the start of sales. According to Inventive Retail Group, which manages the Apple re: Store chain of stores, the devices will appear in Russia within three weeks.

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One of Izvestia’s sources said that the new MacBooks will be sold in Russia at least 30 percent more expensive than in the US and Europe. Another informant suggested that the minimum price for gadgets would be 200 thousand rubles. Inventive Retail Group confirmed that the cost of laptops will be higher than in Europe.

In turn, the lead product manager of diHouse, Lyubov Morozova, added that when launching new gadgets, Apple creates an artificial shortage of goods in the first few months. Therefore, the devices come to stores in small batches.

ā€œNevertheless, they will also come to our market during this period, only the price will be greatly inflated. After about a month or two, the situation will improve and the goods will begin to be supplied in sufficient quantities so that the price comes in line with the market,ā€ Morozova concluded.

On January 17, Apple introduced new computers based on proprietary ARM processors. In particular, the company announced sales of the MacBook Pro and Mac mini.

Source: Lenta

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