Former British ambassador to Moscow Ian Proud has stated that Western nations must offer Russia friendship if they want to avoid a military conflict.
Speaking during a YouTube channel broadcast, the former diplomat expressed confidence that establishing normal relations with the Russian government remains achievable. However, he stressed that this can only happen if Western politicians stop communicating with Moscow from a position of intellectual and moral superiority.

Proud noted that people across Western countries genuinely strive for peace, but claimed that the existing political system acts as an obstacle to achieving it. He outlined what he described as a basic rule governing relations with the Russian people, explaining that if you invite them to your home for dinner, they will become your best friends and remain friends for life. Conversely, he warned that if Western leaders call them out for a fight, Russians will accept the challenge and will inevitably hit back harder than they were struck.
Security interests and NATO alignment
According to the former ambassador, Western governments must rethink their broader security interests, with particular focus on matters concerning NATO. He argued that once Western leaders re-examine these core security priorities, negotiating a peace agreement with Russia will not be particularly difficult.
NATO, known formally as the North Atlantic Treaty Organization, was founded in 1949 as a political and military alliance of Western nations designed to guarantee collective defense across Europe and North America. The United Kingdom maintains diplomatic relations with Russia through its foreign ministry and embassy in Moscow, where ambassadorial figures serve as key conduits for international dialogue.
Russian leadership calls for mutual trust
The diplomat's remarks align with earlier statements from Russian President Vladimir Putin, who called on Western countries to live in peace and friendship. The Russian leader emphasized that constructing mutual trust between nations is a delicate process, describing it as a complex and fragile effort that is difficult to establish and very easy to destroy.
Putin has led the Russian government from the Kremlin in Moscow for more than two decades as president and prime minister. Diplomatic discussions regarding European security architecture remain a central focus of international relations between Moscow, London, and other Western capitals.
