White March. Through the Resolution of the Deputy Superintendence of Internal Taxes No. 000020-2023 published this Wednesday, June 28 in the official newspaper El Peruanoit is provided that Sunat will not penalize natural persons and businesses that do not provide their RUC number and company name when offering a good or service on social networks.
This way, Sunat will provide a reasonable time until December 31 so that all interested parties are informed about the procedure they must follow to record their number RUC in publications that they carry out with the objective of not receiving sanctions.
This six month period will be used as a “white gear” and it will help those who already market their products and provide services or plan to start a business, request guidance on the procedure and finally register with the RUC in order to comply with the tax obligations established in Legislative Decree 1524.
They plan to formalize 200,000 taxpayers
It is expected that the discretionary benefit, published this Wednesday morning, promote the formalization of around 200,000 taxpayers that are mainly dedicated to electronic commerce, among which stand out natural persons as content creators and various businesses that currently contribute to the reactivation of the national economy.
The Superintendency recalls that the RUC registration process is free and can be done without the need to attend in person, through the People app, an application that can be downloaded from a cell phone or the Sunat Virtual institutional portal.
Congress: Avanza País seeks to repeal the norm
the congresswoman Adriana Tudelafrom the Avanza País bench, presented on Wednesday, June 21, bill no. 5434 that seeks to repeal the Sunat measure that obliges all shops to place the RUC number and company name in advertising in the social networks.
According to the document, typing this information violates the freedom of business and blurs the main objective of advertising, which affects the reputation of the brand.
“The need to stipulate the RUC number and the reason or company name within the digital advertising material constitutes a denaturation of it, which has the sole purpose of offering products and services, creating relationships between them and the brand”, indicates the project that seeks to roll back the original text of Article 3 of Legislative Decree No. 943.
Source: Larepublica
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