Fast food giant Burger King is preparing to launch a promotional collaboration with the Japanese anime franchise Dragon Ball Super, according to images leaked on social media platform X.
The proposed promotional menu will reportedly include a series of collectible figures featuring popular Dragon Ball characters, a custom sauce created specifically for the campaign, and a themed cardboard crown displaying illustrations from the series.
Details of the promotion surfaced after social media account Hype shared photographs on X on August 11, 2026, showcasing items expected to be included in the campaign. The leaked images demonstrate a high level of detail, prompting fans to speculate that an official announcement from Burger King could be imminent.
Burger King has not yet issued an official statement or confirmed the partnership on its social media channels. Observers note that unconfirmed promotional leaks should be treated with caution until formally announced by the restaurant chain.
Leaked Promotion Follows Past Streamer Controversy
The potential anime partnership comes after Burger King recently ended a high-profile collaboration with prominent Spanish streamer elxokas. That earlier promotional tie-up ended abruptly after controversies arose, leading Burger King to cut ties with the content creator.
Following the cancellation of the campaign, elxokas firmly addressed the rift during a broadcast on live streaming platform Twitch, where he made his stance on the split clear to his audience. Burger King now appears focused on moving past previous marketing missteps by teaming up with established global entertainment properties.
Upcoming Dragon Ball Super Anime Release
Industry observers suggest the Burger King promotion may be timed to align with the upcoming release of Dragon Ball Super: Beerus, which is scheduled to premiere in autumn. Production studio Toei Animation has not yet announced a specific release date for the project, though fans are anticipating a new trailer soon.
Dragon Ball, created by the late manga artist Akira Toriyama, remains one of the most successful Japanese media franchises in history. The brand encompasses animated television series, feature films, video games, and extensive consumer merchandise across international markets.
While anime developments continue, prospects for the immediate return of the Dragon Ball Super manga appear less certain. Manga artist Toyotaro and his editorial team have maintained complete silence regarding future chapter releases, making a short-term comic continuation unlikely.
