Greek consumers have one day left for final purchases as summer sales across the country end on Monday 31 August. Retail stores will continue offering products at reduced prices until the final day of the promotional period.
Shoppers are being advised to exercise particular care during their final purchases by checking both the initial original price and the final discounted price of items before paying.
Under official price indication rules, when a product is sold at a discount, the reference price must be the lowest price applied during the previous 30 days. For items that have been on the market for less than 30 days, the discount calculation is based on the lowest price recorded during the last 10 days. These measures ensure consumers have a clearer picture of the true size of any discount and help prevent misleading practices.
Consumer protection standards
Annual summer sales in Greece form part of a regulated retail framework designed to provide transparency for consumers and standardise seasonal commercial discounts across physical and online stores. The 30-day benchmark rule reflects broader European Union consumer rights legislation, which seeks to prevent merchants from artificially inflating prices shortly before a promotional campaign to present larger price cuts.
Shoppers must also remain attentive after completing a purchase, particularly if a product turns out to be defective. Buying an item at a sales price does not abolish standard consumer rights. Applicable legislation sets out specific remedies whenever a product is faulty or fails to match its agreed specifications.
Depending on the situation, a consumer has the right to request either a repair or a full replacement of the item. Under specific statutory conditions, shoppers may also be eligible for a price reduction or a complete refund.
Final purchasing guidance
With the summer sales coming to a close on Monday, consumers planning their final shopping trips are being advised to compare prices across stores, carefully review purchase terms, and keep all transaction receipts.
