Butter yellow has emerged as the defining shade of summer 2026, with a string of high-profile celebrities confirming it as one of the season's most dominant trends.
Among those who have already worn the soft yellow hue are Kendall Jenner, Kate Middleton, Selena Gomez, Margot Robbie, and Beyonce, demonstrating that the colour works across a range of styles and occasions.
Jenner most recently chose the shade for a dinner in Malibu held to mark the presentation of the new Devon Lee Carlson x Frankies Bikinis collection. She wore a mini dress that, according to the report, combined two of summer's biggest trends at once.
The soft yellow shade has continued to appear in the looks of the most closely watched women in fashion, reinforcing its position as a standout colour of the season.
