Trail running equipment manufacturers are partnering with car tire brands to design specialised shoe cleats as the sport grows into a major social phenomenon in France.
Footwear has established itself as the flagship accessory driving the expanding trail sports equipment market. To practice the discipline effectively, runners require specialized gear designed to handle variable outdoor conditions, from steep mountain climbs to uneven forest paths.
To differentiate their products in an increasingly competitive market, several footwear companies are collaborating directly with car tire manufacturers. These partnerships focus on engineering specialized rubber studs and cleats that adapt automotive tread technology for trail running shoes.
Trail running market trends
Athletes are currently testing a new shoe model created by a French brand, according to a report by the TF1info video editorial team on September 2, 2026. Developers are conducting field tests to ensure the footwear accommodates the widest possible range of runners.
Trail running has expanded rapidly in recent years, evolving from a niche outdoor pursuit into a mainstream social phenomenon. Alongside specialized shoes, runners frequently equip themselves with high tech accessories, including GPS watches and technical apparel, to navigate rugged natural terrain.
Footwear design and rubber technology
The collaboration between athletic shoe manufacturers and automotive tire brands brings advanced material science to sports footwear. Tire companies contribute expertise in rubber compound durability, tread patterns, and surface traction, helping designers create outsoles that maintain grip on wet rock, mud, and loose soil.
Field testing by experienced athletes remains a critical phase in footwear development. By evaluating prototypes on varied trails, manufacturers gather direct feedback on outsole flexibility, cushioning, and fit before finalizing models for mass production.
The report aired during the weekday 20h evening news bulletin on French television network TF1. The feature highlighted how ongoing technical innovations in shoe soles and athletic accessories continue to shape the equipment market for outdoor sports enthusiasts.
