“We are well above what we planned in terms of sales”says Daniela Gontijo, country general manager for South America at Louis Vuitton. The executive says that it was a wise decision to continue with the plans that the brand had when starting operations in Peru, despite the crisis situation generated by the pandemic. “We have […]
Tag: fashion
Men’s footwear: a return to the office with hybrid and trekking style
Therefore, Calimod, Renzo Costa and Vélez, three footwear brands in Peru, detail to Management the new trends most demanded by men. With technology and elegance With 58 years of experience in the development and manufacture of footwear, the Peruvian brand Calimod offers a sophisticated, elegant and technological style. “An elegant shoe that has a non-slip […]
From feminism to ethical fashion at London Fashion Week
From fashion that seeks to empower women to the search for clothing that respects people and the environment, the London Fashion Week set trends during five days of parades that ended this Tuesday. Between femininity and feminism Seeking a balance “between the femininity of the past and the feminism of today,” South Korean designer Yoon […]
Leisure and fashion, the other engines of economic recovery in Venezuela
Although the pandemic was the definitive blow for the leisure sector, the music and artistic industry had already been in decline for more than five years, caused by the economic crisis as a result of the hyperinflation which made it difficult to hire artists, especially international ones. But dollarization, which has settled in the last […]
Soft fabrics and loose silhouettes: the trends at Fashion Week
New York Fashion Week is over and the main trends for fall/winter remain in the photos. In summary, both the colors, the silhouettes and the fabrics have the same purpose: to dress the consumer with that warmth that only the home gives you. Thus, the fashion shows feature garments with a casual, functional and unisex […]
From Coco Chanel to Jean Paul Gaultier, the designer’s word also sells
Coco Chanel, Cristobal Balenciaga, Miuccia Prada, Christian Dior or Jean Paul Gaultier are some of the designers who have conquered the public with their creations, but also with their philosophy of life, advice on style or vision of the industry through the word. Ideas that have been embodied in phrases such as “Fashion is not […]
2021, the year in which fashion opted for alliances as a formula for success
Fendi and Versace or Gucci and Balenciaga are some of the firms that understand that unity is strength also in fashion, betting on the binomial as an alternative formula to exploit the limits of the creativity of logos, prints and flagship patterns that are merge in catwalks and campaigns. 2021 has been, for fashion, a […]
In the Atacama desert, the toxic cemetery of disposable fashion
The desired garment, the ideal size and the dream brand: it is not a large store or a generous wardrobe but the desert of Atacama on Chile turned into a clandestine garbage dump for clothes that are bought, dressed and thrown away in the United States, Europe and Asia. Colorful hills rise out of the […]
Three designers against the tide
A garment as a canvas and a collector as a consumer Kenny Ayon, actor Kenny Ayon studied painting at PUCP, but decided to change canvas, from paintings to clothing as support. Each piece that he paints on by hand is unique. “I try to generate visual impact with issues that are difficult to deal with,” […]