Therefore, Calimod, Renzo Costa and Vélez, three footwear brands in Peru, detail to Management the new trends most demanded by men.

With technology and elegance
With 58 years of experience in the development and manufacture of footwear, the Peruvian brand Calimod offers a sophisticated, elegant and technological style.
“An elegant shoe that has a non-slip sole, made from 100% leather and technology that allows it to be 60% lighter than a conventional sole,” explains Marité Alarcón, Marketing Manager at Grupo Calimod.
Likewise, the executive tells Management that the models with the greatest acceptance by the executive public are those that have technology.
“For the flexibility and durability of a gel rubber insole, we have 360 flex technology and for greater comfort, ultralight technology and a memory foam insole.”
The brand is characterized by working with leather on the upper (external part of the shoe) and also on the inside, lining and insole for more comfortable and fresh feet.

casual style
The Peruvian brand Renzo Costa, with 49 years of experience in the market and 57 stores nationwide, tells Management that the line that is in fashion is urban and casual footwear.
“This is because the dress codes when returning to offices have changed in most cases to urban and casual,” says José Cabanillas, commercial director of Renzo Costa.
Likewise, the executive details that the colors that will set the tone for this season are “the tan pull up, rustic black, everest blue and tan buffalo; all of them casual colors”.
For the elaboration of its footwear, the brand uses 100% leather, also having some leather and textile urban sneakers. In addition, for the return to the office, the Oxford model is the most demanded.
“This is a hybrid, dress and sport shoe that includes small perforations such as double stitching along the toe,” says the commercial director of Renzo Costa.

for the season
For its part, the Colombian brand Vélez details to Gestión that for this cold season the trend is in men’s boots influenced by the aesthetics of hiking boots.
“These are characterized by tractor-shaped soles, large volumes, a combination of textures and hardware with character and personality,” says Laura Acuña, director of research and development at Cueros Vélez.
As main material they use leather in different textures and natural or recovered materials, with low environmental impact.
“All supplies are carefully selected, tested and approved to guarantee durability and quality,” says Acuña.
Vélez’s collection for this season has as its main colors Navy blue, smoke gray, the inevitable caramel honey, black with lilac accents.
“The green water is also present in some pieces and refined utilitarian details”.
Sustainability. In the new collections, the shoes are light, flexible and environmentally friendly products. “The most demanded products in the winter season have an urban or sports aesthetic, but, above all, they provide comfort and versatility for different occasions of use”, details Laura Acuña from Cueros Vélez.
Source: Gestion

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