The European Comission appointed this Friday Shein, the fast fashion online store of Chinese origin, as a large platform that will have to comply with the digital services law, the regulations of the European Union which requires the rapid removal of illegal content on Internet.
Brussels adopted the decision today after verifying that Shein meets the requirement of having more than 45 million monthly users in the European Union and forced it to comply with the regulation starting at the end of August of this year.
The company will have to check that its website does not sell false, harmful or products that violate copyright protection and to do so it will have to modify, if necessary, the operation of its algorithms that recommend content to customers, more beyond eliminating the garments if it detects that they are illegal.
To detect which ones may be, you will also have to provide users with a mechanism so that they can warn the company if they detect the existence of such products.
Among the measures that will have to be complied with is also paying special attention to the protection of minors and not showing personalized advertising based on the collection of sensitive data such as race, sexual orientation or political ideas.
To demonstrate that it is complying with these risk mitigation requirements, Shein will have to submit a report to the European Commission next August and annually thereafter.
In addition, it will have to allow national authorities access to the design of its algorithms, a permission that will also have to be granted to external researchers.
If these obligations are not met, the digital services law provides for fines of up to 6% of each company’s annual global turnover.
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Source: Gestion
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