The soccer star Lionel Messi joined the American environmental organization Join The Planet for an initiative in Rosario (Argentina) in favor of the conservation of the Paraná River, the largest river system in South America after the Amazon.
Within the framework of this association, it is expected that the current world champion with the Argentine team will announce a “unique collectible product” next Friday through an internet broadcast, the organization reported this Tuesday.
“With effort and a sense of community we can take care of the planet,” Messi, who is the first ambassador of Join The Planet, said in a statement.
The one that will be announced on Friday will be the first in a series of items that will be announced in the future, which will come with a digital certificate of authenticity and “property rights linked to the product in its physical form”, according to the organization, based in Miami.
The profits obtained will be used for environmental projects in the section of the Paraná River, which is considered the largest hydrographic basin in the world, which passes through Rosario, the hometown of the current captain of the MLS club Inter Miami.
“Messi’s involvement means reaching millions of people who are not part of the environmental discussion. “We look forward to the positive impact his advocacy will have on our shared goals,” sthe director of the Join The Planet Foundation, Thomas Kimber, pointed out in the note.
The sustainable products company Karün, responsible for the preparation of the “surprise article” which will be presented on Friday and which was made with recycled materials from Patagonia, Indonesia, China, Thailand and India, among others.
It will also contain recycled nylon plastic, mainly from fishing nets, recycled polypropylene plastic from ropes and disposable bottle caps, and recycled fiberglass, as announced today.
Join The Planet promotes change towards “a regenerative economy, with collection of materials in several countries”, and directly supports environmental initiatives, including the cleanup and reforestation of rivers and oceans, with the support of local communities.
The unique collector’s item, which is designed for “transform our relationship with the planet”, As the organization says, it also guarantees “transparency and sustainability” thanks to the “traceability” system” from Karün throughout the entire supply chain.
The above allows ““digital carbon labeling on each product and interactive tracking of the material’s journey”as Join The Planet explains.
This organization plans in the future to announce new alliances with public figures for initiatives in favor of natural ecosystems.
Source: Gestion
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