The former president of the United States and Republican candidate Donald Trump has announced the launch of a sports shoe brand, a day after a judge will sentence him to pay 355 million of dollars for fraudulent activities.

The Republican appeared by surprise at a sneaker conference in Philadelphia (Pennsylvania), where he presented the ‘Never Surrender’ model, a golden shoes with flag details American, the letter T of his last name and a price of 399 dollars. According to the local press, the New York tycoon He was received at the event with boos from his detractors and cheers from his followers.

Trump announced this new business when he is going through a financially delicate moment due to the two million-dollar fines that have been imposed the courts. A New York court on Friday imposed a $355 million sentence on him for fraudulent activities by his company Trump Organization and banned him from doing business for the next three years in that city, his hometown.

Furthermore, on January 25, another New York court sentenced him to pay 83.3 million to the writer E. Jean Carroll for damages for her defamatory comments following the sexual abuse trial.

According to Forbes, the Fortune of Trump is 2.6 billion dollarsbut it only has 426 million in cash, so there are doubts that it can cover the fines.