Eras Tour, the tour that made Taylor Swift a multi-millionaire, shakes Argentina

Eras Tour, the tour that made Taylor Swift a multi-millionaire, shakes Argentina

One day before the first of the three concerts that the American artist will give begins Taylor Swift in Buenos Airesthe surroundings of the Most Monumental Stadium where the recitals will take place that will bring together some 50,000 people per show, began to be covered this Wednesday with a phenomenon that has revolutionized Argentina and other countries in South America.

The tour, whose name refers to the presence at the concert of songs from the artist’s different albums, arrives in Buenos Aires, one of the few cities in South America that host the singer’s spectacular recitals along with Sao Paulo and Rio de Janeiro. Janeiro, in Brazil.

With a very devalued Argentine currency, tickets to see the artist in Argentina are being among the cheapest, including the price of the plane ticket, for the international ‘swiftie’ community, and it is attracting a large audience from other countries who want live the experience.

(Photo: Bloomberg)
(Photo: Bloomberg)

Taylor Swift’s The Eras Tour has boosted her net worth above $1 billion, according to a Bloomberg analysis. According to the most comprehensive report on the pop star’s fortune, the singer is one of the few artists who has amassed a 10-figure fortune almost exclusively from her music.

“I come from Peru and I financed it with all my savings,” Ana, a 26-year-old girl, tells EFE.

The follower wanted to travel without knowing anything about Argentina and guided only by her love for Taylor Swift. And this musical event caused thousands of her fans to save money for months for this moment.

As Andrea, 21, tells it, when she found out she was coming, she saved up and, together with the help of her parents, was able to buy the ticket.

But the artist’s arrival in Buenos Aires not only generated an economic impact. It also caused many of her followers to congregate for months in tents in front of the River Plate field to have the best seats.

“We are a tent of more or less 35 people and we have been waiting since the end of May. We organize ourselves through Excel so that you are never left alone”says Andrea.

Her friend Yanina explains that to be part of these camps you have to accumulate about 144 hours each.

Andrea comments that in the tents they spend their time in different ways. Some like her, studying. Others, preparing the “outfits” for the concert. And some go there to rest after work.

And the clothing that the ‘swifties’ what they will wear at concerts is of utmost importance for fans.

Each one wants their clothing to be related to an album by the artist. “I go with Reputation because it is my favorite album, and I bought it a month ago,” says Ana.

A musical phenomenon

The American singer has for years become a mass phenomenon that conquers various aspects of the artistic world.

One of the most recent is the premiere of her musical documentary ‘Taylor Swift: The Eras Tour’, which took a few days to surpass the records of other similar projects by artists such as Justin Bieber or Michael Jackson.

“I went to see the movie with my cousin with our outfits for the moment and it was a very nice experience and we were re-excited.””says Andrea.

It is clear that the strength of this community moves mountains on all fronts. For example, the interpreter’s current partner, American football player Travis Kelce, has become beloved by fans who know nothing about the sport, but don’t care either.

“All the people who are important to her are automatically important to us too”says Andrea.

Through social networks, the mobilization is also impressive, even reaching politics: from various accounts “swifties” They oppose Javier Milei, the libertarian candidate who will compete in the second round of Argentina’s presidential elections.

What is evident is that this event is not a simple concert for Taylor Swift fans, who approach the experience in Buenos Aires as something they have been waiting for for years.

“It means a lot to me. “She’s like a mother because, when I need her, her songs are there.” declares Ana.

She asks that she hopefully do more music and concerts so that she can enjoy it more and that she continue to accompany them, because she feels that they are growing with her.

Source: Gestion

You may also like

Immediate Access Pro