The Latin music is going through a great moment of prominence and has seen in the last two years the “explosion” of Mexican music, which continues its overwhelming pace leading the charts at the hands of a generation of young people born in USA. and influenced by urban music.
It was the music that their grandparents and parents heard and many of these kids, who do not speak Spanish although they sing in this language, have taken Mexican music to another level, as was highlighted today in a forum of the Alternative Latin Music Conference which started today in New York.
“We have had to experience the most fascinating moment of Latin music. I had never had this leading role”assured Alex Gallardo, president of Sony Music US Latin during the forum, who recalled that the record companies did not pay due attention to Latin artists.
“Suddenly things start to change, it’s something fascinating and we have to be very proud and keep working to keep it that way.”and use all means to promote it, said the Spanish Gallardo.
He also indicated that this role is also a positive pressure for the artists and affirmed that reggaeton “He opened the door to take (Latin) music to the top.”
A talent “equal to or better than the Anglo world”
“As a Latin industry we are going to conquer the world, we have the most exciting genres, a talent equal to or better than the Anglo world. We know how to do it and I think we can look any music industry in the world in the face.” Gallardo assured.
Roberto Andrade, executive of Warner Music, highlighted for his part that “it is an exciting moment for Latin music” and to congratulate those who worked hard to make it happen. “to territories that were previously unthinkable”.
He “boom” of Mexican music is part of that leadership. Andrade highlighted that there were many “very important waves” for mexican music “but not like now”.
He “new mexican pop” it is being heard by second and third generations. “It was something very cultural” of boys born in many cases in this country, particularly on the west coast of the United States and in Mexico where young people are listening to this instrumentation sung by other boys who have had a great urban influence, he pointed out.
“It is an exciting phenomenon”Andrade said, recalling that Warner has a division of Mexican music in Los Angeles and Mexico.
Mickey Sánchez, representative of the Rancho Humilde record company, dedicated to Mexican artists, pointed out that the company is “super happy” of what is happening with the new generation of Mexican-Americans and indicated that they will continue working in partnership with other companies, such as Sony and Warner, to continue the development of their artists’ careers.
“We are no longer the ones with the fine print”
“Now they do invite us to the festivals of the world, we are no longer the ones with the fine print. This is something that had never happened, very nice. We are no longer in seedy clubs”, he claimed.
Gallardo added for his part that three generations before, Mexican immigrants hid their roots because of the shame of speaking Spanish in this country, it was not well seen.
“I find it very beautiful, very exciting that the new generation recovers those roots of their immigrant parents and they take it out with great pride”he claimed.
The alternative music conference will run from July 11 to 15 in New York, where it is held every year, bringing together emerging and famous artists and includes Juanes’ participation tomorrow in a forum and his presentation at a concert in Central Park.
Source: EFE
Source: Gestion
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