Dressed and characterized as Audrey Hepburn, Dylan Mulvaney, influencer and trans activist, has been the image chosen by Bud Light to advertise its beer. A campaign that, as he claimed, also coincided with the celebration of “his 365 days as a woman“. The announcement quickly aroused the revulsion of the ultra-conservative sector of the United Stateswhich began an unlimited boycott on social networks to discredit the brand.

In endless videos they shared their anger charging shot, with a tractor or a steamroller with which they destroyed the cans of that brand. This has caused damage that has not only been reflected in the networks, but also at an economic level, because this smear campaign has led to the company’s stock market crash and Millionaires losesof more than 5,000 million dollars.

To this conspiracy has also been added the former Donald Trump campaign managerSeth Weather, who has taken advantage of the situation to advertise his own beer with the slogan “America has been buying beer from a company that doesn’t even know which bathroom to use”.

But the controversy has been such that it has generated division even in the world of music. Legendary singers like Kid Rock or Travis Tritt have shown their contempt for the firm for this campaign. In fact, Tritt has announced that he is going to stop consuming his drink in his you tour. Although not everything has been critical: the rock band The Offspring or the country singer Zach Bryan have come out in defense of Bud Light, of the diversity and what is truly important, which is the message they are trying to convey.