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Bolsonaro’s image improves among women after campaign start

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The far-right president received 27% of women’s voting intentions, compared to 21% in June, according to a survey published on Friday by Datafolha. That is still far behind the position of his main rival, Luiz Inácio Lula da Silva, who would get 46% of the vote, down from 49% previously.

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Overall, Lula would get 47% of the vote in the first round on October 2, while Bolsonaro would get 29%, according to the poll. The figures were statistically unchanged from June.

With his macho rhetoric and his embrace of traditional family values, the former Army captain has long struggled to gain ground among women, who, according to Datafolha, make up 52% ​​of Brazilian voters. But with Lula leading major opinion polls by a wide margin, Bolsonaro’s campaigners and marketers are trying to temper her image and drum up additional support.

First lady Michelle Bolsonaro delivered the keynote speech that kicked off the current president’s campaign in Rio de Janeiro on Sunday, rejecting criticism that her husband is anti-women.

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“He is the president who has passed the most laws in history to protect women,” she said.

In the run-up to the elections, Bolsonaro has backed a series of measures to ease hardships stemming from rising costs of living, such as lowering gasoline taxes and increasing cash subsidies for the poor. Such efforts may be beginning to have an electoral effect.

Among the country’s poorest, who make up 53% of those surveyed, positive views of the government rose from 20% to 25%. And in the impoverished Northeast, a stronghold of Lula’s Workers’ Party, they increased from 17% to 25%. DataFolha said perceptions could continue to improve as cash aid is distributed.

A candidate must get more than half of the votes to avoid a second round. According to the poll, in a second and final round, Lula would obtain 55% of the votes, while Bolsonaro would receive 35%.

Datafolha interviewed 2,556 Brazilians in 183 different cities on July 27 and 28. The poll has a margin of error of plus or minus 2 percentage points.

Source: Gestion

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