Apple introduced the iPhone SE

Apple held its first presentation in 2022. As usual, it was held online without invited journalists. The broadcast is available on the company’s website.

Initially, users from Russia could not access the page with the broadcast, but later the company lifted the restrictions.

iPhone

At the presentation, Apple showed the new colors of the iPhone 13 and 13 Pro. Smartphones are now also available in green. No other changes were introduced with these smartphones. Sales of smartphones in new colors will begin on Friday, March 11.

The company also introduced the 3rd generation iPhone SE. The device is produced in the same design as the previous generation. Changes include stronger glass front and back, Apple A15 chip, and 5G support. The third-generation iPhone SE will go on sale in the US on March 18 for $429.

iPad

Apple has also updated the iPad air. As in the case of the iPhone SE, the outward appearance of the tablet has not changed. However, it now has the Apple M1 processor found in the iPad Pro and MacBook. According to the company, it is twice as fast as a Windows laptop for the same price.

iPad Air has a new 12-megapixel front camera with Spotlight, which adjusts the camera’s angle of view to keep people in the center of the frame. The cost of the tablet remained the same – $ 599. Sales start March 18th.

Mac Studio

The company is expanding the line of M1 chips, and now, in addition to Max and Pro, M1 Ultra has appeared in it. The processor received 20 cores, 16 high-performance and 4 energy efficient. The graphics chip has 64 cores, and there are also 128 gigabytes of RAM and 48 gigabytes of video memory.

Based on this chip, the Mac Studio computer is presented. According to Apple, the computer is 60 percent faster than a Mac Pro with a 28-core Intel Xeon and 3.8 times faster than a 27-inch iMac with an Intel Core i9. In addition to the computer, Apple has released a 27-inch 5K Studio Display.

The Mac Studio with the M1 Max chip is $1999, the M1 Ultra is $3999. The Studio Display is $1599. Sales will start March 18th.

New devices will not be available in Russia

In early March, Apple announced that it was suspending the sale of its devices in Russia. The company announced the termination of deliveries to partners and closed its own online store in the country.

“We have suspended all product sales in Russia. Last week, we suspended exports through all distribution channels. There are also restrictions on the operation of Apple Pay and other services, ”the statement says.

It is still unknown whether we are talking about a complete blocking of the service or the termination of work with banks that have fallen under sanctions. This decision was made against the background of the imposition of sanctions against Russia and the events in Ukraine.