Manzana presented this Tuesday a new desktop computer, the MacStudioaimed at the mid-professional market, and updated its mid-range phone, the iPhone SE, and the iPad Air tabletnow compatible with 5G speeds.
The tech company also announced a new self-made chip, the M1 Ultra, that it will incorporate into its new computers and thus takes another step in its goal of controlling the entire production chain and depending as little as possible on external manufacturers such as Intel.
During the brief presentation, Apple CEO Tim Cook did not mention the war in Ukraine but showed up wearing a blue jacket and a yellow watch strap, the colors of the Ukrainian flag.
Under the slogan “Peek Performance”, the company offered a quick and much less pompous presentation than on other occasions, limiting itself to listing the characteristics of its new products.
AppleTV
Even so, Cook dedicated the first few minutes to advance the news of his television platform, Apple TV +, whose catalog will be enlarged in 2022 with titles such as “WeCrashed”, starring Jared Leto and Anne Hathaway, and “Killers of the Flower Moon”, Directed by Martin Scorsese with Leonardo DiCaprio and Robert De Niro.
Additionally, the service will begin broadcasting live baseball competitions on Friday nights in the US, Mexico, Canada, Australia, Brazil, Japan, Puerto Rico, South Korea and the UK.
Mac Studio debuts M1 Ultra processor
Next, Apple returned to betting on the traditional desktop computer with the new Mac Studio, whose purpose is to offer a intermediate step between the entry model, called the Mac Mini, and the Mac Pro, dedicated to the professional consumer with a price that starts of the 5,000 dollars in the United States.
Thus, the Mac Studio will hit the market on March 18 with an initial cost of $1,999.
The new computer debuts the M1 Ultra processor, a chip manufactured by Apple itself that has 20 CPU cores and 64 GPU cores.
In this way, except for the Mac Pro (which still uses Intel technology), all Apple computers, whether desktop or laptop, have processors designed by the apple company, which in 2020 began a transition so that its products use only self-made chips.
The Mac Studio will be accompanied by a monitor, the Apple Display Studio, which features a 27-inch screen aimed at the semi-professional market, compatible with all of the firm’s computers, and will cost $1,599 to enter.
iPhone SE
As minor innovations were the updates of two of the company’s best-selling products: The iPhone SE, its mid-range phone, and the iPad Air, the tablet intended for semi-professional use.
Both devices will now be compatible with 5G speeds and improve their power and cameras.
Now, the iPhone SE mounts the A15 Bionic processor, which is currently used by the iPhone 13.
However, the phone maintains the design lines that the iPhone 6 launched in 2014 with a button, fingerprint reader, frames on the screen and a single camera that, yes, improves its functions thanks to the new power.
The iPad Air does not change its design either but incorporates the M1 processorpresent in MacBook Air computers and that, according to the company, will double the power of the tablet, which now has a 12-megapixel camera with the ability to record in 4K. (I)
Source: Eluniverso
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