The analytical company Canalys published a report on smartphone deliveries to the Polish market in the third quarter of 2023. There were no changes in the ranking. It can even be said that the largest producers have become even larger – with one exception.
Who is the largest smartphone manufacturer in Poland? Samsung has reasons to be concerned
And this exception is Samsung, which has been the leader in smartphone sales in Poland for years (). Also in the last quarter, the South Korean brand maintained its first position, although at the same time – as the only one in the ranking – it recorded a 15% drop in deliveries.
This situation may soon be exploited by Samsung’s most important rival on the Polish market, the Chinese Xiaomi. This brand recorded an increase of 68%. year to year and today boasts 26 percent. market share. This means that up to every fourth smartphone sold in Poland has the Xiaomi logo on its back.
Third in the ranking is Lenovo (in Poland it sells smartphones under the Motorola brand), but in this case the loss to Samsung and Xiaomi is significant. In the last quarter, the Chinese could boast of an increase in deliveries of 33 percent, and their share in the Polish market is 13 percent.
The largest smartphone manufacturers in Poland Canalys
While in the world Apple is fighting with Samsung for the position of leader in smartphone sales, in Poland it is still a relatively “niche” brand. This is primarily due to the fact that iPhones are simply very… expensive. In the last quarter, Apple recorded a slight increase in sales y/y (+ 5 percent) and can now count on 11 percent. share in the market pie.
The Canalys list ends with Realme, another Chinese brand. The manufacturer recorded a 28 percent increase in deliveries, which translates into a 7 percent share in the Polish smartphone market.
However, it is in vain to look for Huawei. The Chinese brand, which in 2020 was the largest smartphone manufacturer in the world, and in Poland regularly occupied the podium among the largest suppliers, is currently facing gigantic problems on this market. They began when the Chinese company was placed on the “blacklist” of companies prepared by the US Department of Commerce. This decision made
Source: Gazeta
Mabel is a talented author and journalist with a passion for all things technology. As an experienced writer for the 247 News Agency, she has established a reputation for her in-depth reporting and expert analysis on the latest developments in the tech industry.
