Last year, Google boasted a new authorization system in Gmail, thanks to which the amount of spam on the world’s largest e-mail platform was reduced by up to 75 percent. Now the American company is preparing another attack against spammers.
As of February 2024, broadcasters who they send over 5,000 e-mails a day, they will be forced to protect their own domains using SPF/DKIM methods and DMARC. To put it simply, we’re talking about security anti-phishing, which are intended to give the recipient a guarantee that the sender of the e-mail is actually the person or organization he claims to be. What is important, senders sending large numbers of messages (Google uses the term here “bulk senders“) will be obliged to ensure that the so-called spam rate in their case does not exceed 0.3 percent. If senders do not comply with the introduced standards, their messages will be automatically blocked and will not reach their recipients.
Recipients, in turn, will be able to unsubscribe from the newsletter or subscription list with just one click, and their address will have to be removed from the database within a maximum of 2 days.
You shouldn’t have to worry about the intricacies of email security standards, but you should be able to confidently rely on the source of the email. Our work will ultimately patch the vulnerabilities exploited by attackers that put everyone who uses email at risk.
– explains Neil Kumaran, product manager for Gmail security.
Interestingly, Google is lobbying for the solutions adopted by the company to become a generally applicable standard. The company is encouraging other email providers to join its crusade. Yahoo has already accepted such an invitation.
“No matter who the email provider is, all users deserve the most secure experience possible” – “Yahoo looks forward to working with Google and the rest of the email community to make these commonsense and important solutions change the standard for the entire industry,” he adds.
What’s new on Gmail. Emotional responses are coming
Another new feature is coming to Gmail later this month. It’s about popular emotional reactions, through which users will be able to reply to e-mails. They will be useful in situations when we do not have time to send a longer response or we do not have anything specific to say, but we want to let the sender know that we have read his message.
Source: Gazeta
Mabel is a talented author and journalist with a passion for all things technology. As an experienced writer for the 247 News Agency, she has established a reputation for her in-depth reporting and expert analysis on the latest developments in the tech industry.
