Media: The EU wants to hit Google. The most important punishment in this term of the European Parliament is coming

tries to temper monopoly tendencies of technological giants. Google has already had to pay huge fines three times, and since 2017 the sum of fines has amounted to over 8 billion euros. On Wednesday, the EU is due to file another antitrust complaint against the company, which is expected to result in another gigantic fine – . One member of the European Commission told the newspaper that this would be the most significant complaint in the current term of the European Parliament.

Google is to be fined by the European Union

The new allegations will target the foundation of Alphabet Inc.’s parent company’s business model. Anonymous sources close to the case say that it’s about advertising, which accounts for 80 percent of the total. company’s revenue (in 2022 it was 225 billion dollars). It is not known what the fine will be, but European antitrust laws allow for a fine of up to 10% of the total amount of the fine. global . However, this happens rarely, and punished entities can defend themselves even after imposing a fine. Google did not comment on the Bloomberg reports. The European Commission also declined to comment.

The EU continues to fight Google’s advertising model

The Community investigated Google’s advertising practices for the first time in 2021. At that time, it was checked how Google can make it difficult for competitors to access advertising data and grab it only for themselves. Google is also investigating the issue of advertising practices. The company also came under the scrutiny of the US government.

Google, on the other hand, is trying to undermine and avoid paying €4.3 billion for Android-related practices. European courts reduced the fine to $4.125 billion last year, but Google is appealing to the EU’s highest judicial instances.