From mid-2021, Google allows verification of companies (BIMI function) that want to send us messages on Gmail. The Internet giant checks the authenticity of brands and allows you to verify their logotypes, which then appear next to the company name. Now Google apparently decided that it’s still not enough, because it introduces to electronic mail additional security, which should prove extremely helpful.
Gmail will display a blue checkmark. You will get to know real senders like this
As the Internet giant has been informed, Gmail is now getting an additional icon that looks almost identical to the blue marker of a verified Twitter account. However, unlike Elon Musk’s website (where you only need to pay a subscription to get such an icon), in Gmail tags will appear only next to the names of senders who have decided to use BIMI verification. After hovering the cursor over them, an annotation will appear that the sender of the e-mail is actually the company he claims to be, and the logotype visible next to it belongs to him.
Google, like Twitter, will have tags. In Gmail, they will help you distinguish the company from the bot photo: Google / workspaceupdates.googleblog.com
What does the new feature mean for the regular user? First of all, the tag draws attention to itself, which should allow us to better recognize potential scams. It can be expected that the vast majority (at least larger companies) have undergone (or will) Google verification and will soon get a blue mark. Therefore, if we receive a message purporting to be from a bank, social network or shopping platform that does not have a verification mark, a red light should go off in our heads. There is a good chance that such a message comes from a human or a bot that only impersonates a well-known company.
For the sake of clarity, only verified companies will receive blue tags, not individuals. Businesses can, in turn, undergo BIMI verification for free. Google began rolling out the feature globally on May 3 (there are no tags on our editorial machine yet) and will be rolling out by May 6. This week, the blue icons should therefore appear on all users’ computers.
Source: Gazeta
Mabel is a talented author and journalist with a passion for all things technology. As an experienced writer for the 247 News Agency, she has established a reputation for her in-depth reporting and expert analysis on the latest developments in the tech industry.
