In the second half of January, he announced a new policy according to which the portal will check whether a given account is associated with the government and will inform users what this means. This solution has already been tested in Belarus and Russia, and has recently been implemented in Poland.
TikTok marked the TVP profile and asks you to consider its objectivity
The TikTok account Let’s Together received the tag “Polish state media”. It’s not a secret – the TVP name appears in the profile ID, i.e. @baddzmyrazem.tvp. The national broadcaster’s logo is also on the profile picture of the account.
However, according to TikTok, the mere fact that a profile belongs to a state-owned television does not automatically mean that it is granted such a label. State-funded organizations under the rules may maintain editorial independence. Not only is government funding taken into account, but also evidence of objectivity, such as established processes and safeguards to support editorial independence. Given the propaganda activity under the government of , the designation of the state television account should come as no surprise.
What is behind this designation? Just click on it, and our eyes will see the information that “The government controls the content of reporters on this account”. TikTok allows you to go directly to the regulations, where everything is explained.
“We add labels to some accounts to provide additional context or access to reliable information on civic topics such as public health and elections. ‘State media’ is a label that encourages viewers to consider where the information comes from. It is displayed with content belonging to media organizations whose editorial decisions are controlled by
TikTok also explains what to do when you see a label like this:
- Stop browsing and consider whether this account is objective
- Consider whether this account promotes the government’s perspective through the content it posts
- Take a look at content from other trusted accounts.
How does TikTok verify accounts?
The flag for government-linked accounts was introduced on January 18 in 40 countries. However, granting the label takes some time, due to the need to verify the information needed for this. To this end, TikTok explains that it is working with “independent, trusted experts to determine whether an organization may be subject to government editorial control.”
The following information is taken into account: the mission and goals of the media organization, sources of funding, ownership structure, editorial guidelines, editorial team and management, and the board. Other types of government influence are also taken into account, including control over the creation and distribution of content, TikTok assures. For more information on the TikTok methodology, refer
Source: Gazeta
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