Ubisoft in the estate would become the “sixty”. The platform will inform the police about the behavior of the players

Name-calling, threats, intimidation, or hate speech – unfortunately, this is an inseparable element of many online games in the virtual world. Ubisoft, however, is fed up with this and wants to carefully control its own. “We want to be on the right side of history,” says Ubisoft’s Damien Glorieux in .

Ubisoft has started cooperation with the police

Ubisoft is a producer and publisher of computer games, including series began working with the British Police in the Northumbria region. As part of the agreement, officers (about 200 people) will take part in training on toxic behavior of players, and Ubisoft Customer Service employees will receive tools that will allow them to directly report extreme violations.

– We have millions of players and tens of millions of interactions – so how can we detect incidents? It’s discouraging, but at the same time very important, so we wanted to sign this contract and try to fix everything. Some say the gaming industry has avoided talking about the realities of online gaming for too long.

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Ubisoft does not want to discourage its players

Andy Millmoor, director of player experience, explained in an interview with the BBC that this solution is to work for the benefit of the company. “What’s important to us is that when you’re at home trying to have fun and relax, you do it in a safe environment.” When someone wants entertainment, there’s a whole bunch of things they can do, and if they’ve had a bad experience in the game – you’ll just go for one of the other options.”

It was emphasized that death threats and threats to health and safety would be treated very seriously. This is punishable by a fine or imprisonment, regardless of whether the offense takes place in reality or only in virtual space.