The most popular streaming services in Poland. is Netflix dying? Nonsense. He is the hegemon

(the largest international guide to streaming services) shows that in the period from October 1 to December 31, 2022, Netflix still remained the most popular sVOD platform in Poland – and with a huge advantage. SVOD is a video-on-demand subscription service that provides access to video content for a fixed fee.

Streaming services diagram (Q4 2022) JustWatch

Its market share is 34 percent, while second on the list HBO Max can count on 11 percent. shares. It’s getting very tight now. He is third on the list Amazon Prime video (11 percent), and the fourth Polish Player.pl (10%), and in fifth place were ex aequo Apple TV+, viaplay and Disney+ (8%)

If we look at the data for the whole year, HBO Max and Disney+ can boast of the highest growth dynamics. This is not a particular surprise. First, they are the youngest platforms in the list (they made their debut last year). Secondly, both could boast of an impressive autumn schedule – the excellent “Dragon line” appeared on HBO Max.

Streaming service charts JustWatch

In the first months of 2022, Netflix recorded a slight decrease in market share, but in the second half of the year it began to make up for these losses, which was certainly influenced by, among others, The premiere of the new season of the hit series “Stranger Things”.

Netflix divides and rules the Polish sVOD market

A different – although in a key aspect unchanged – picture of the Polish VOD market is presented by the VideoTrack study conducted by the agency wave maker. In this case, Netflix’s advantage over the rest of the stake is even greater.

VOD platforms wave maker

Reed Hastings’ website received 59 percent. indications of respondents who answered the following question: “What streaming/VOD services do you watch movies, series and other types of programs on?”. The second place was taken by Player.pl (18%), and the third by CDA.pl and Disney+ (11%).

Respondents also answered the question of which service they would choose if they could only have one subscription. Here, too, the absolute dominance of Netflix is ​​noted, which received as much as 60 percent. indications.

VOD platforms wave maker

Both studies show that – at least for the moment – Netflix’s position on the Polish VOD market is unthreatened. The question is how users will behave once the platform implements its new account sharing policy.

Netflix in Poland. There will be no surcharge, but…

. According to its content, one account can be “shared by persons living in the same household”.

People who don’t live in your household will need to sign up for their own Netflix account

– we read in the regulations.

Does this mean a definitive end to sharing accounts by people who do not live together in the same place? Not completely. Netflix leaves a loophole here:

If you log in to your account from a device outside of your household or use such a device continuously, we may ask you to verify that device before you can use Netflix on it, or to change your Netflix household. By doing so, we confirm that the account can be used on this device

This means that if you share an account and do not live together, you will periodically be asked for a four-digit code that will be sent to the e-mail address or phone number associated with the primary account holder’s account. This code will need to be entered on the website within 15 minutes.

Importantly, the website’s regulations contain clear information that there is no mention of introducing additional fees for sharing an account – in the case of Poland – for now.