The confrontation between Cincinnati Bengals and Los Angeles Rams on February 13 at Super Bowl XLI is close to premiering. However, some of the most anticipated commercials for the game are not: these are just about to be revealed.
The NFL fans aren’t the only ones gathering to witness the championship, but also the fans of the advertisements that are broadcast in the middle of the tournament.
The halftime show, which will be made up of Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar, will accompany this year’s list of commercials that hopes to attract thousands of American football fans along with celebrities, stylish vignettes and some classics.
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One of the features that attract the most attention of the public is the cost of commercials, which are broadcast in one of the most anticipated sporting confrontations of the year.
Although NBC (the TV network that will broadcast the games) has not communicated the price of each ad, an executive stated in September 2021 that sales were going to “record level” and that recent announcements of 30 seconds they had sold at the time for $6.5 million.
As of today, we only have a few units left, and we’re holding them back on purpose
Dan Lovinger, Executive Vice President of Advertising Sales, NBC Sports Group
According Telemundo, CBS sold 2021 Super Bowl ads for an average amount of $5.6 million, Bloomberg reported in 2021.
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Lovinger said the number of ads aired during the game would likely be between 80 and 90, similar to previous years. (AND)
Source: Eluniverso
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