The organizers of the Paris 2024 Olympic Games presented this Wednesday “blasons”, the visual identities of each disciplineas well as the dominant colors of the Olympic Games, such as the purple color of the athletics track at the Stade de France.
to almost 500 days of the inaugurationIt is a “stage to project towards our games”explained the president of the Organizing Committee for the Olympic Games (Lame), Tony Estanguet, during a press conference.
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The “pictograms” are the logos used to represent each sport, a tradition started in 1964 during the Olympic Games in Japan and a kind of symbols so that they are understandable by everyone at first sight.
For the Paris 2024 event, these visual symbols will be “emblazons” and will not be characters or silhouettes practicing sports but of a “graphic construction”.
“Has been created 62 pictograms for the next Olympic Games. Each of them will serve as “badge of honor” and it will represent, not only a sports discipline, but a family, a sense of pride, values and a community”, highlighted the organization.
At the same time, the Lame also presented the “look of the Games”, the colors that will dominate the competitions. Pink, blue, purple, gold, They will be some of the colors in the venues.
Thus, the new athletics track at the Stade de France that will be installed for the Games will be purple.
in the heart of new visual concept of paris 2024 there is the ambition to invite people to celebrate sport, an opportunity to grow the sport and show what makes Paris and the Olympic Games so special. (D)
Source: Eluniverso

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