Conmebol reached an agreement with Coca-Cola and Powerade to have the brands as sponsors of its competitions. The agreement, valid from 2023 to 2026, includes the men’s and women’s Libertadores, the Recopa Sudamericana and the Copa Sudamericana.
With this, both brands will be exposed on and off the field in official Conmebol competitions, in addition to participating in actions and activities with ambassadors of the entity.
The president of Coca-Cola Company Latin America, Bruno Pietracci, celebrated the agreement and highlighted the importance of the partnership.
“We are very excited and proud to announce this exclusive sponsorship that brings together an institution like Conmebol, which is synonymous with football throughout the region, with two iconic brands: Coca-Cola and Powerade, which celebrate the magic of sport across the world. world,” he commented.
The president of Conmebol, Alejandro Dominguez, also spoke about the new sponsors of the confederation.
“The alliance with two global brands as strong as Coca-Cola and Powerade is of great satisfaction, since we have a common interest: to promote football and its positive values and we agree with the vision that ‘football is football’ , regardless of whether it is played by men or women. Our sport is experienced with the same passion around the world, breaking down barriers and building bridges. The association with consolidated companies in this market to achieve these objectives is always excellent news”, he analyzed.
Source: Gazetaesportiva
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