High-speed rail operator Ouigo has expanded its commercial partnership with the Jardín de las Delicias music festival, serving as an official sponsor for the event's inaugural landing in Seville on Saturday, October 17.
The French-owned train company is linking its dedicated Ouigo ON TOUR entertainment platform to the festival as it marks the arrival of the autumn season. As part of the promotion, the operator is offering low-cost train travel to Seville from major Spanish cities including Madrid and Córdoba, with fares starting from nine euros.
Ouigo entered the Spanish passenger transport sector following the liberalisation of Spain's high-speed rail network. The operator provides low-cost passenger services utilizing double-decker trains on major high-speed routes connecting Madrid with regional capitals across Andalusia and eastern Spain.
Venue and interactive festival features
The single-day music event will be hosted at the Centro Andaluz de Arte Contemporáneo, a prominent cultural complex surrounded by natural grounds inside the city of Seville. Organisers expect music enthusiasts from across the region to assemble at the venue to watch live performances by popular pop and indie acts.
To promote its passenger services during the event, Ouigo will install a giant replica of its XL train seat within the venue grounds. Attendees will be able to sit in the oversized seat to test its comfort and take photographs. Additionally, branded inflatable balls provided by the rail operator will be launched into the audience between musical sets to maintain energy across the stage area.
The Centro Andaluz de Arte Contemporáneo, known locally as the CAAC, is located at the historic Monastery of Santa María de las Cuevas on the island of La Cartuja in Seville. Originally established as a monastery in the 15th century, the site was later converted into a porcelain factory before becoming Andalusia's principal museum for contemporary art and a venue for open-air cultural festivals.
Artist lineup and festival background
The musical program for the Seville debut features a lineup of established Spanish and international Latin music performers. Confirmed artists include Sebastián Yatra, Siloé, Taburete, Álvaro de Luna, Marlena, Hey Kid, Hermanos Martínez, Tu Otra Bonita, and Q2.
Alongside the main stage concerts, the festival features an immersive event format that incorporates visual light displays, thematic staging, continuous background sound design, and dedicated food and beverage areas designed for attendees to rest and refresh throughout the day.
The Jardín de las Delicias festival was created in Madrid in 2018 as an annual autumn music gathering. Known for combining live musical performances with theatrical art installations, the Seville edition represents the brand's first official expansion outside the Spanish capital into the southern region of Andalusia.
Ouigo indicated that sponsoring the Seville event forms part of its ongoing corporate initiative to connect rail travelers with major music festivals and leisure destinations across its high-speed transport network in Spain.
