Expert Amosov explained why brands turn to hype managers for promotion

In recent years, the profession of hype manager has become increasingly popular. This is a specialist who creates information noise around a brand or product. The development of the Internet has made this profession especially relevant, since events are now discussed not only in traditional media, but also in online media, blogs and social networks. Denis Amosov, creative director of the PR agency MAGERGUT, spoke about this.

The task of a hype manager is to create excitement around a product or service, attract the attention of the target audience and evoke emotions: surprise, disagreement, controversy, approval or condemnation. He must be constantly aware of new trends, be able to analyze data, generate creative ideas and understand the psychology of the audience, writes Pravda.Ru.

A hype manager differs from a marketer in that his work focuses on creating hype and provocation, while a marketer focuses on developing promotion strategies and launching marketing campaigns. In an information society where people increasingly ignore traditional advertising, hype managers help brands break through the information noise and draw attention to their product or service.

Important skills for a hype manager are the ability to work in a team, analyze data, generate ideas and understand the psychology of the audience. He must be aware of all trends and be able to get into the social context in order to evoke emotions and provocations that will be discussed in society.

Thus, hype managers have become an integral part of modern advertising and promotion, as they help brands attract attention to their product or service quickly, effectively and cheaper than traditional advertising.