Marketing and advertising specialist at Tver ZAO Khleb, Irina Prasolova, spoke about the differences between sliced and packaged bread. She noted that widespread prejudice against packaged bread is unfounded. Often such opinions are expressed by older people who are skeptical about new products. In addition, pseudo-experts and the media also contribute to creating a negative image of packaged bread.
She explained that to avoid fogging of the packaged bread, it is cooled first. Previously, special cooling warehouses were used for this, but now they use coolers that allow the bread to cool faster. Only after cooling is it packaged. Thus, hot bread never goes into packaging, writes Pravda.Ru.
Prasolova also noted that thanks to forced cooling, the bread remains fresh and does not spoil. For this purpose, special coolers are installed at the bakery. She emphasized that sliced bread is no different from whole bread. This is the same bread that is baked and sliced from a tin loaf. The quality of bread in both cases is absolutely the same.
Source: Rosbalt
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