TV viewing time by the population in Russian cities with a population of more than 100 thousand people, according to the results of 2022, amounted to 3 hours 26 minutes per day. According to research company Mediascope, this figure is the lowest since 2015.
At the same time, the year-on-year decrease was only 5 minutes. The amount of time that residents of large cities spend watching television has been slowly but declining in recent years. The exception was the pandemic year 2020. Then, against the background of the lockdown, the average time spent watching TV increased by 10 minutes – from 3 hours 40 minutes to 3 hours 50 minutes.
Mediascope executive director Ksenia Achkasova told RBC that TV viewing figures were stable last year. Experts also observed an increase in interest in the news agenda.
According to the interlocutor of the publication, television remains the “number one” media in terms of accumulated coverage – almost the entire population of Russia watches it at least once a month. TV also overtakes the Internet in terms of usage for the 45 and older group. In younger age groups, Internet use exceeds television viewing.
Denis Kuskov, head of the information and analytical agency TelecomDaily, called the decrease in the average time spent watching television logical. According to him, even the older age segment began to move to the Internet. The time spent watching videos online has also increased.
Kuskov noted that many were put off by the dominance of political and military content on TV channels, especially in the first 9 months of 2022.
Source: Rosbalt
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