Smart packaging connects brands with consumers

In a post-pandemic stage, where digitization has reached unprecedented levels, the food and beverage industry already has alternatives to give a digital identity to the products they offer to the market and to connect with their consumers.

Tetra Pak, a leading processing and packaging company, has been a pioneer in the development of this technology and together with the Toni de Tonicorp brand, they are committed to digital innovation to get closer to consumers and connect with them through packaging to provide them with a more interactive.

This is Picco technology, a state-of-the-art system that makes it possible to produce and market containers with digital identity, ideal for developing marketing campaigns. marketing as a brand and promotional reminder, because through the integration of a unique QR code it is able to connect with the consumer to provide them with information, in a more interactive and close way, and offer them prizes.

“With this digital identity, the Tetra Pak package becomes an important element in providing data that provides better connectivity between manufacturers, distributors, retailers and consumers. For brands, the use of this technology offers an opportunity to carry out advertising campaigns. marketing more comprehensive and specialized”, assures Guillermo Yáñez, commercial director of Tetra Pak Ecuador.

That is the case of Toni, who works oriented under his principle of innovation, development of new products and launches based on satisfying the needs of his consumers. This is how he presents ‘Toni rewards you for nourishing yourself well’, a promotional campaign that seeks to reward consumer loyalty, generating a different consumer experience. The customer scans a QR code, registers and participates in the drawing for daily prizes and a grand prize at the end of $25,000.

“Our objective is to capitalize on technology and digitization to remain at the forefront of the dairy industry and quickly connect with the consumer,” says Alfredo Rodríguez, Tonicorp’s marketing director.

Tetra Pak remains at the forefront of the market and continues to work on new applications to reach a new level of innovation that targets the use of connected packaging to improve production, quality control and transparency in the supply chain. In this way, the company continues to make a difference in terms of innovation in the national food and beverage industry, always seeking to promote access to safe and nutritious products for consumption.

For its part, Tonicorp promotes disruptive bets with added value to satisfy customer needs, offering innovative products that promote the development of its value chain.