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MacBook Air Supply Shortage Hits Apple, Bloomberg Reports

Bloomberg reports Apple is struggling to keep MacBook Air laptops in stock due to a global memory chip shortage.

MacBook Air Supply Shortage Hits Apple, Bloomberg Reports

Apple is facing a severe shortage of its MacBook Air laptops, according to Bloomberg. The outlet reported that consumers are struggling to find the devices amid what it called a memory crisis.

Андрей Ставицкий

Bloomberg journalist Mark Gurman said Apple is having trouble keeping MacBook Air laptops in stock in stores and warehouses. Sources at retail stores confirmed the information to Gurman, who named the memory shortage as the main reason the laptops have disappeared from the market.

Delivery delays in the United States

Bloomberg found that ordering a MacBook Air in the United States, Apple's home market, now takes two to six weeks for delivery, compared with the usual few days for deliveries within the country. The longest delivery times were linked to the most expensive configurations with larger memory capacity.

What is driving the shortage

Gurman said the memory crisis stems from extensive construction of data centers with powerful servers for artificial intelligence, which has caused a severe shortage of RAM modules and SSD drives. He also noted that Apple had already raised prices on several gadgets, including MacBook Air laptops, in late June.

Separately, it was reported in late July that Apple had suddenly raised prices on iPhones in Japan, with some models becoming about 11 percent more expensive on average.

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