Matcha, the finely ground green tea powder from Japan, is facing a supply shortage driven by explosive global demand that producers are struggling to meet.
Traditionally mixed with a small amount of water, matcha won over a wider audience when combined with milk, fuelling its rise as a fashionable drink worldwide. The surge in popularity has put Japan, the beverage’s country of origin, under growing pressure.
Japanese production of matcha has tripled over the past ten years, yet output continues to fall short of what the global market requires, resulting in a direct supply shortage.
