Atresmedia increases its leadership in March: laSexta.com exceeds 8 million unique visitors

ATRESMEDIA adds another month to the first position of internet audiences among audiovisual groups, leadership that it has maintained uninterruptedly since April 2016. The group remains in the lead with more than 27.1 million unique visitors and is growing compared to last month (+2%), according to the data released by Comscore corresponding to March of this year.

With this result, the advantage over its direct competitor increases to +60%, which means 10.2 million more unique users than its adversary, the largest difference since December 2020. In addition, it maintains the sixth position in the ranking of most visited sites, also at a great distance from its rival, which drops to 19th place.

There has also been very good data for laSexta.com, what did you get in march 8 million unique visitorswith an increase of +4% MoM, and continues far ahead of its direct competitorover which it achieves an advantage of +121%.

laSexta continues with its position as information reference and news with its monitoring of the evolution of the pandemic and the situation in the country, to which is added the international war conflict with special coverage from laSextaNoticias and formats such as ‘laSexta Noche’, ‘El Objective de Ana Pastor’, ‘Más Vale Tarde’ or ‘La Roca’. Also in the entertainment and news of ‘Zapeando’, ‘Jugones’, ‘El Intermedio’ or ‘El Chiringuito de Jugones’, in addition to the new installments of ‘Lo de Évole’ and the premiere of the new Mamen Mendizabal‘Unexpected Encounters’.

The most visited on Antena 3 and ATRESplayer

For its part, Antena3.com has concluded this month with 8.6 million unique visitors. Among the most outstanding contents of Antena 3 in the month are Antena 3 Noticias and ‘Espejo Público’ with their coverage of the country’s social, political and economic news, as well as the evolution of the sixth wave of Covid-19 and the development of the war in Ukraine.

They are joined by the final gala of ‘Your face is familiar to me’ and the aforementioned premieres of ‘El Desafío’ and ‘Who wants to be a millionaire?’ and, daily, ‘El Hormiguero’ and ‘Pasapalabra’ along with series like ‘Alba’, ‘Tierra Amarga’, ‘Infiel’, ‘Inocentes’.

New victory also for ATRESplayer, which, for yet another month, leads the platforms with 3.3 million unique visitors, with growth of +5% year-on-year. With this leadership, it once again achieved a large advantage over its direct competitor, +61%, despite the fact that the latter maintains access to content without registration, unlike the Atresmedia platform.

This triumph is given by the premieres that the platform has had throughout March 2022. ATRESplayer PREMIUM has launched the final episodes of his original series ‘The Age of Rage’, now complete on the platform, and has premiered the second edition of ‘Drag Race Spain’. The new season of the program has managed to improve the results of its first year and its premiere improved the result of the first season by more than 50%, consecrating itself as one of the successes of the season.

In addition, for yet another month, the series ‘Alba’, ‘Infiel’ and ‘Tierra Amarga’ stand out, while ‘Amar es para siempre’ and ‘Inocentes’ remain. In the program section, the successful finale of the ninth season of ‘Your face sounds to me’, the premieres of the new installments of ‘El Desafío’ and ‘Who wants to be a millionaire?’, as well as the follow-up to ‘Al Rojo Vivo’, ‘El Chiringuito de Jugones’ and ‘El Hormiguero 3.0’to which are added the informative spaces, which continue in the ranking of the most watched due to the health situation and the course of the war in Ukraine.

Onda Cero and Europa FM also go up, the only ones to do so in the year

As for the Group’s radio stations, Onda Cero is the single radio station among your competition able to grow in the last year, +41%, reaching 4.6 million unique users in March this year. The monitoring of the information linked to the war in Ukraine in the news and the entertainment and debate content of programs such as ‘More than one’, ‘Julia on the wave’ or ‘It’s finally not Monday’, added to the passion in the sport of ‘Radioestadio’ have made this great fact possible.

Europa FM, for its part, is the only radio station of its competition that has grown in the last year, with an increase in unique visitors of 66% to 1.2 million in March 2022, thanks to programs such as ‘Cuerpos especial ‘, ”yu, Don’t miss anything’, ‘You play me more’ or ‘More Wally Tarde’, and the best and most varied musical mix.