BTS and its impact; fans hope that a businessman can bring the South Korean group to Ecuador

The official Instagram account of bts He has more than 60 million followers. His music has overcome the language barrier, has crossed the border of South Korea, also reaching the West, including Ecuador, and his fandom is the most unconditional.

The South Korean group formed in 2010 and debuted in 2013. The awards and recognitions, as well as the nominations have not been the exception for the group, both on this side of the continent (including the Grammys) and in Europe and Asia.

Although they have not come to Ecuador, Ecuadorian fans will be able to enjoy a concert via streaming in local movie theaters and the expectation is high for this Saturday, March 12. “It’s getting that feeling of being at a concert of our favorite artist, It will not be the same as being in personbut the very fact that we are allowed to attend with the army bombwhich is the light stick BTS official, and that we can shout a little and that we can share with Army’s Ecuadorian, in addition to having the exclusivity of a transmission, all that makes it important, “he says. Erika Gualpaleader of BTS Ecuador Guayaquil.

The illusion that they come to offer a Show live is presentGualpa says. “With this (concert via streaming) we hope that at some point a music producer or concert organizer can carry out a market study to see if there is a possibility, which we hope is not so distant, of having a concert in the country, given that the security protocol against COVID -19 is already changing. That’s all a fanatic expects, to have their idols in their country“, it states.

Why does BTS impact?

For the teacher and artist Jenny Villafuerte, “art has always played a very important role in the construction of identity. Its development is linked to social, historical and economic conditions. Marketing and new technologies have made it possible to order the current musical discourse through the diversity of sounds in the creation of catchy and youthful rhythms for consumption”.

“In the midst of an industry that has changed the way music is perceived, BTS makes its way into a youth that in their songs, in addition to common themes, talk about mental health, self-love, injustice, even politics, also generating interest in the adult public”, adds Villafuerte.

BTS reunited with their ‘Army’ at the first face-to-face concert in Seoul since 2019

With Villafuerte the fans Gabriel Andrade, 23, and Gualpa, 24, agree.

“BTS has been the inspiration for many young people with this that they have sent their positive messages and have been trends in other media such as the World Health Organization and other NGOs. Beyond the music that is heard in the West, there has been a curiosity to know other musical tastes that have existed in the globe. When I met BTS, it made me curious to know what BTS was, because I already knew the music we listen to in the West…”, says Andrade, who became a follower of BTS at the beginning of the pandemic, but he knew about the trajectory of the band to which he arrived through Fake Lovethe first song he heard from them.

Gualpa reiterates that BTS connects with Army (name with which the followers are called) and their fans through the lyrics of their songs that contain positive and inspiring messages. “In addition to participate in projects and social programs for the benefit of people around the world, always involved in Army in the same, In addition to always having them present through the live they do on their social networks. An example is that one of its members, Jungkook, has the name of the fandom and in each award they thank Army for the support, since they say that without us they are nothing and they could not be where they are now”, he assures.

Meanwhile, Anthony Fajardo22, from Naranjal, Guayas, and a casual listener to the group, believes that BTS’s impact on the music industry is due to its concept and versatility in music. “They can become cute like at the same time sexy and very few K-pop groups have that factor…”, he says.

On the other hand, says Fajardo, its members have qualities that make them stand out in their own way. He cites as an example that “the rap lines from BTS is super talented, they are in charge of producing and writing their music; the vowel line It has unusual voices that just by listening to Jungkook or Jimin sing you know it’s about them. The dance lines is one of the best in boy groups … It is also rescued that Jimin is considered the It Boy of K-pop, Jungkook the golden maknae (younger) and to Jin the best visual.”

“So it is not surprising that BTS is very successful in music because they are literally a complete band in both visual, vival and dance”, emphasizes the university student, who comments on his favorite theme of the group is Boy With Luv.

Break the language barrier

BTS does not sing in Spanish, but in English and Korean, how has it captivated fans? fans in Spanish? “When has language been a barrier to music? Music is the language that is beyond language where everything can be expressed without the need for words. In addition, BTS develops its productions through a collaborative creative process that makes it possible to safely transmit each story and thus connect more closely with its audience,” Villafuerte replies.

For Gualpa, “many people are putting aside the idea that if they don’t sing in the language I know I shouldn’t pay attention to them, we are in a digital age, even if BTS sings in Korean, sometimes in English or a mixture of both, and English which is considered a universal language, BTS achieved what not many artists can do, break the language barrier”.

“Many fans they help each other with the translations in order to understand the group’s songs in greater detail, something to highlight is that just as many make an effort to learn English, now they also want to learn Korean and it is beneficial because they expand their linguistic skills that could help them professionally, “he says. Guapa.

While Andrade comments that “when they started they were commercially attractive, because the music they transmitted was linked to the fact that they composed music that at the same time tried to tell a story, then the fans At that time, young people were captivated by them, because beyond the fact that it is only music, it was also about them telling about something, a story, an anecdote, which yes or yes has helped many young people to empathize or knowing that they have also gone through the same as what we have gone through, only from a different perspective…”.

trending on twitter

It’s no wonder that when trending on Twitter, BTS’s name or something related to them is on the list and their fans have an explanation. The hashtags most recent was #PTD_ON_STAGE_SEOUL and was ranked sixth out of twenty.

“Twitter is the one that stands out the most when it comes to globalization and promoting the BTS name,” says Andrade.

A similar criterion to Andrade has Gualpa, who adds that “Twitter is a global social network of easy use and access that is used mostly to express thoughts and feelings or tell briefly what a person has done in the day, so BTS uses it to have interaction with ARMY and thus sow a fandom foreigner who helps himself hashtags to introduce the group. (AND)