Hard Rock Cafe announced a few days ago the launch of the brand new Messi Burger, the latest innovation in a campaign in association with star Lionel Messi.
The new campaign initiative Live greatness (live greatness) from Hard Rock Cafe is the addition to their menus of the hamburguesa Messi Burger, as a tribute to the football sensation Lionel Messi and “the ideal components of the hamburger”.
The Messi Burger consists of ten tasty ingredients (the same number that the star wore in the skin of FC Barcelona) for a revolutionary version of the legendary steak burger de Hard Rock.
Now Lionel Messi can be ‘devoured’; a hamburger with his name, on the menu of the Hard Rock Café food chain
The bell Live greatness is celebrating 50 years of existence of the restaurant chain founded in 1971 and with decoration that pays homage to rock, whose anniversary began to be celebrated on June 14, 2021 after the announcement of Messi as brand ambassador.
“Looking forward, our goal is to empower and inspire our guests around the world… Please join us in our call to greatness,” the company said at the time. “To make this campaign bigger, we have partnered with none other than Lionel Messi to kick off ‘living greatness,'” the chain points out, referring to Messi’s choice as the image of the celebration. “On the soccer field and in everyday life, Messi exemplifies our values and leads to greatness in his actions, every day.”
The Messi Burger summons to the field, that is, to the table, a juicy double stack of ground beef patties, seasoned and smoked. The taste buds delight in an appetizing combination: provolone cheese, chorizo sliced, onion caramelized red and hot sauce Hard Rock feature, served in a pan brioche roasted with Romaine lettuce grated and tomato mature. The burger will be offered to guests for $11.95 and can be topped with a fried egg for an additional $2.00; and, if desired, served with a side of seasoned fries for $3.95.
The dish will arrive on the menu of its restaurants around the world from March 1.
Messi’s name also appears on a limited collection of popular t-shirts Hard Rock Cafe originals (because when you visit HRC you take this garment as a souvenir). It is a unique collection that includes hoodies and various t-shirt designs inspired by Messi, with some of the football star’s iconic symbols, such as the number 10, the lion and his own logo. They can be purchased at restaurants and online.
Hard Rock Cafe is an internationally recognized world-class brand that operates cafes, hotels and casinos around the world, which are visited by millions of guests annually.
The first Hard Rock Cafe opened in London in 1971. From there, the brand has spread to major cities, such as New York, Los Angeles, Chicago, Miami, Paris, Sydney and more. To satisfy discerning consumer palates, Hard Rock continually updates its menu with limited-time offerings, including burger combos, cocktails and more.
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