Whoever goes to the cinema regularly knows that he can be late for a multiplex session for up to 20 minutes and will not lose a second of the film. Before each display of the new production The viewer must also watch ads. Among them are trailers of other films, but also content completely unrelated to culture, such as materials promoting food, cosmetics, chain of stores, and even ways to invest.
The 30-year-old sued the cinema network for displaying ads. There is a court judgment
A 30-year-old, Abhishek MR from the city of Bengalur, located in southern India, went to the cinema with friends in December 2024 to watch the film “Sam Bahadur”, the biography of the Marshal Sam Marekshawa, the first Indian army officer who reached the highest military title of the Field Marshal.
Although he reserved tickets at 16.05, he noticed that before the production was displayed on the screen, which he wanted to see, The viewers were shown 25 minutes of advertising other titles, household items, mobile phones and cars. Abhishek MR planned immediately after the screening to return to work, but he did not expect that a trip to the cinema would take much more time than he concluded after the length of the film.
The 30-year-old filed a lawsuit against the largest Indian PVR Inox cinema network. In the document he stated that “he could not participate in other meetings and carry out the tasks he planned for this day. In connection with this has suffered losses that cannot be translated into a specific amount of compensation“According to The Guardian, in the lawsuit Multiplexes were accused of forcing customers to watch ads against their will and treating advertising revenues as the supreme value of the company.
The cinema must pay a 30-year-old for wasting his time
In February, the court dealing with the rights of the consumer turned out to be a very favorable case of ABHISHEK MR. He ordered cinema networks to pay 50,000 Indian rupees (about PLN 2,300), which is to be a compensation for wasting a 30-year-old time. In addition, the man is to receive five thousand Indian rupees (about PLN 300) from the cinema for psychological discomfort and covering court costs incurred by the plaintiff.
“In the times in which we live, time is money, each of us is considered very valuable. About half an hour is a lot of wasted time for a idle sitting in the cinema and watching unnecessary ads. People with tight calendars do not have so much time to lose” – the court said.
The cinema tried to explain to the obligation to display “public” content. However, in the course of the proceedings, it was established that most of the ads displayed before the film were commercial. As explained by The Guardian, the cinema in India is seen as a very effective advertising medium. Unlike the cinemas that we know, in India, ads are broadcast not only before, but also during the emitted film.
Source: Gazeta
Bruce is a talented author and journalist with a passion for entertainment . He currently works as a writer at the 247 News Agency, where he has established himself as a respected voice in the industry.
