La Casera, the popular soft drink that has accompanied the Spanish since its launch in 1949, celebrates its anniversary this year. 75th anniversary. Since its humble beginnings, the brand has maintained its special place in the hearts of consumers, establishing itself as an uninterrupted success thanks to its distinctive flavor and a series of unforgettable advertising campaigns.

This phrase surely sounds familiar to you: “If there’s no Homemade we’re leaving!”. This slogan, which became a cultural phenomenon in the 1980s, emerged from one of the most emblematic advertisements on Spanish television. It was this campaign that truly catapulted La Casera into the country’s collective consciousness, turning the drink into a symbol of summer and daily life in Spain.

Pedro Gil, brand manager of La Casera, reflects on the lasting impact of the advertisement: “The slogan as such It is already part of the Spanish vocabulary“I think that’s a success in itself.” In fact, there have been countless versions and adaptations of the phrase, which continues to be a reference in popular culture.

Jose Antonio Casado, who has worked for 34 years at La Casera, shares a personal anecdote: “I would come home and the family would tell me ‘What, you have a landlady? We’re leaving, eh!'” This phrase demonstrates the roots of the brand in the daily lives of Spaniards.

Nevertheless, the initial campaign had its challenges. Fernando de Córdoba, brand promoter, explains: “The advertisement was based on the lack of product and the bottle did not appear until the end, so the RZR agency, under the creative direction of José Luis Zamorano, proposed a second part. In this version, The characters tried to escape from places asking for La Caserabut now they had it, so they couldn’t escape.”

Despite having launched other advertising campaigns over the years, La Casera knows what the key to its success was. That is why, on this 75th anniversary, the brand has decided recover this iconic sloganpaying tribute to its rich history and renewing its commitment to the consumers who have accompanied it for so many decades.