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TVP did not expect such a drop in viewership of “Pytania na śnidanie”.  “Good Morning TVN” is the leader

TVP did not expect such a drop in viewership of “Pytania na śnidanie”. “Good Morning TVN” is the leader

There are new viewership results for breakfast programs. Just a year ago, “Pytanie na śnidanie” dominated, but a huge drop in viewers meant that “Dzieñ Dobry TVN” is now the new leader.

Morning program “Good morning TVN” continues its dominance over the competing “Pytanie na breakfast” broadcast on TVP2, achieving higher viewership for the second month in a row. Despite an overall decline in viewership compared to April last year, the loss was more severe for the TVP program. According to Nielsen Audience Measurement data obtained by the portal, “Dzień Dobry TVN” attracted an average of 351,000 viewers in April 2024. viewers, which translated into 7.90% market share in the 4+ group. Although the program lost 30 thousand viewers compared to the same period of the previous year, advanced to the leading position.

Comparison with the Competition

Second place was taken by TVP2, which attracted an average of 338,000 viewers. people, which accounted for 7.46% of the market share. Last year, the program was followed by 455,000 people. viewers with a share of 9.20%, which means a decrease by as much as 118 thousand. viewers – the largest in this ranking. Third place was taken by “Nowy Dzień z Polsat News”, broadcast every day at 6:00 a.m. on Polsat. In March 2024, the program was watched by 190,000 people. people, which constituted 8.09% of the share. Compared to the same period last year, the program lost only 5,000. viewers.

Advantage of “Dzień Dobry TVN” in the Commercial Group

In the commercial group aged 16-49, it also maintained its leading position. In April, the program attracted 132,000. viewers, which is a decrease of 27 thousand. compared to the same period last year. “Pytanie na breakfast” was in second place, dropping by 38,000. viewers, reaching an average viewership of 95 thousand. people. Third place was taken by “Nowy Dzień z Polsat News”, which increased to 68,000. viewers.

Changes of Presenters on TVP

Polish Television decided to replace all the hosts of “Pytanie na breakfast”. This move was made by the new head of the program, Kinga Dobrzyńska, who took up this position at the beginning of January. Until January 18, the program was hosted by Katarzyna Cichopek and Maciej Kurzajewski, Tomasz Wolny and Ida Nowakowska, Robert Koszucki and Małgorzata Opczowska, Tomasz Kammel and Izabella Krzan, Małgorzata Tomaszewska and Aleksander Sikora, and Anna Popek and Robert Rozmus.

From January 19 this year, “Question for breakfast” is hosted by: Beata Tadla and Tomasz Tylicki, Klaudia Carlos and Robert El Gendy, Joanna Górska and Robert Stockinger, Filip Antonowicz, and Katarzyna Pakosińska and Piotr Wojdyło. Meanwhile, in “Dzień Dobry TVN” the hosts of the program are four couples: Dorota Wellman and Marcin Prokop, Paulina Krupińska and Damian Michałowski, Ewa Drzyzga and Krzysztof Skórzyński, and a new duo – Anna Senkara and Sandra Hajduk-Popińska, who have been running the magazine since the beginning of December 2023.

Source: Gazeta

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