Atresmedia renews its collaboration agreement with Comscore

Atresmedia renews its collaboration agreement with Comscore. As a result of this decision, the Audiovisual Group will continue to trust the American company leader for audience measurement of the digital market, offering an internationally recognized solution.

This renewal involves maintaining consistency with the information that Comscore has offered for nine years as recommended meter in Spain, whose data Atresmedia has been disseminating since then and up to the present.

Likewise, among the numerous indicators that Comscore offers for the analysis of digital consumption, Atresmedia values ​​its optimal Youtube measurementas well as his differential service to offer the online video consumption data.

In parallel, and waiting for new advances in digital market measurement, Atresmedia remains open to collaboration with all organizations to achieve a quality measurement.

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