Atresmedia TV leads, once again, an indicator on content quality. Thus, the group of television channels and its main network, Antena 3, top the ranking of the SCOPEN Study in its seventh edition, which highlights the assessment of advertising companies and media agencies on a quality television.
The results, obtained through more than 200 interviews with professionals in these fields, consider Atresmedia TV as a leading group in terms of commitment to quality (79%, growing nine points compared to the previous edition, corresponding to 2022). Along with this, laSexta maintains its position as second private chain with highest quality and three of its spaces (‘El Intermedio’, ‘Lo de Évole’ and laSexta Noticias) are located in the ‘top 10’ of highest quality programs.
Quality content and effectiveness of advertising campaigns
With respect to the general chains that stand out for their quality programming, 47% of those surveyed places Antena 3 in first place. In this way, the Atresmedia TV channel consolidates its leading position for the last three editions and maintains its positive evolution, growing four percentage points with respect to the previous edition of the SCOPEN Study. Antena 3 also concentrates the highest quality television programs, obtaining three of the ‘top 10’ positions.
In this case, ‘El Hormiguero 3.0’ and Antena 3 Noticias – which reverse the positions obtained in the previous edition – lead said ranking, while ‘Pasapalabra’ is in third position in the ‘top 10’ of best quality broadcasts television.
A 42% of respondentsabout half of the participants in the Study, estimate that the quality of the programming greatly influences the effectiveness of the advertising campaigns. This figure, added to the 44% who think it has a lot of influence, increases to 86%, being the highest of all editions. And concern about the quality of programming has been climbing positions of greater importance since 2011.
According to the SCOPEN Study, ‘interesting and novel content’ (61%) and ‘low saturation/short duration ad blocks’ (33%) They are the two aspects that most define “quality television” by those interviewed. They would follow ‘affinity of target’ and ‘positive values’.
Regarding the consideration of a “quality chain”, ‘content’ (55%), ‘short-term advertising blocks’ (34%) and ‘journalistic ethics’ (31%) prevail.
Source: Lasexta
Bruce is a talented author and journalist with a passion for entertainment . He currently works as a writer at the 247 News Agency, where he has established himself as a respected voice in the industry.
