The artificial intelligence makes Elvis Presley comes back to life, in an immersive experience that will arrive in London next November and that will, once again, bring all generations closer to the ‘king of rock and roll’. The show ‘Elvis Evolution‘(‘The Evolution of Elvis’) -of which still exact location is not knownas more details will be given in the coming months – will make the audience experience the feeling of sharing the stage with the American singer through “multisensory effects“, including life-size holograms of the artist.

According to the company Layered Realityin charge of the show, the compilation of thousands of photographs and hours of home videos will allow you to recreate performances by Elvis (1935-1977) “never seen before.” In an interview with EFE, the company’s general director, Andrew McGuinnessassured that the ‘show’ will consist of a “spectacular and entertaining celebration of him and his music,” and will give viewers the opportunity to “put yourself in Elvis’s shoes” more than half a century ago. “It is an extraordinary journey from a small town in Mississippi to the biggest stage in the world in Las Vegas,” he said.

Augmented reality and holographic projections will delight audiences during the show, regardless of their age, according to the director of Layered Reality in the interview. “Elvis has been an icon that has endured for decades,” said McGuinness, who considered that there is a new generation “that is falling in love with Elvis and his music.”

From his point of view, experience has the potential to bring the artist closer not only to his loyal followers, but also to the youngestwho listen to singers or songwriters influenced by Elvis, such as Harry Styles or Miley Cyrus, and will be able understand the impact of the ‘king of rock’ in current music. “The audience will feel what Elvis’ journey was like, understand more about him and his cultural influences, and understand where his music comes from,” he said.

This new wave of ‘Elvismania’ has been reinforced on the big screen with cinematic successes such as the eponymous ‘biopic’ directed by Baz Luhrman last year or the recent ‘Priscilla’, inspired by his wife and made by Sofia Coppola. The future of artificial intelligence in music The presentation of ‘Elvis Evolution’ comes after the success of other musicals that use artificial intelligence to bring the public closer to their idols, such as, for example, the ‘ABBA Voyage’ show, in in which digital versions -‘abbatars’- of the members of the Swedish quartet perform their most iconic songs.

In the same way, the technology will bring an Elvis performance to London stages and allow viewers to see the artist “in front of their eyes”, according to McGuinness. For the director of Layered Reality, artificial intelligence still has a long way to go and he believes that, over time, we will see how it evolves. “We’re still understanding how it’s going to influence the world around us in many ways,” he said.

However, he considered that it is a step towards the wishes of the public, who “no longer wants to sit and access entertainment passively”, but rather wants to “be part of history.” According to McGuinness, those who want to learn more about the play and have exclusive access to tickets before they go on sale around spring will have to register on the page www.layeredreality.com/elvis to get on the waiting list.