Ecuadorian designers and brands, the main pieces in the looks of Lavinia Valbonesi, the first lady of Ecuador

Promoting and highlighting the national workforce, through the creations of Ecuadorian designers, is the key to every piece of clothing he chooses Lavinia Valbonesi, First Lady of Ecuador, and his work team. This confirms it Alex Margaryresponsible for the styling of the wife of the president of the country, Daniel Nobo, for this newspaper.

“We are constantly talking to different designers. The idea is to be able to work a little with each one, so that they can highlight their strengths, as in the case Gustavo Moscoso on the topic of tailoring. So far we have worked with him, with Gaskellwith Clara Aguiñaga. We reached her through a video that went viral on TikTok, where she presented a necklace and bracelet for Lavinia. Also Sensi Studio. There is really no defined group of designers, so far we have worked with these pieces, but we will continue to work in the direction of promoting and exponentially mobilizing the local industry. The idea is to be able to work with brands from all over the country and promote them, because a lot of people see theirs look and we have to use the platform to promote the industry,” mentions the stylist.

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Color suggestions

According to Márgary, Valbonesi’s style line is marked in stages. “The main strategy look They were clear in the campaign, the idea was to move a little away from the topic of the political campaign, because at the end of the day the first lady’s job is with people. We avoid using party colors (movement) and any colors in general to make this canvas. The clearest thing or the most directional was the use of white. We also took it because the person who gave us the guidance and was the first to do it was Annabella (Azín de Noboa, mother of the president). That was our starting point. That was the most obvious and correct decision, from there we started to give it a little more development and meaning,” he explains.

Annabella Azín, one of the most elegant at the presidential inauguration of her son Daniel Noboa

At this stage, as the first lady of the Republic, he states, Valbonesi will maintain the use of clothing in white tones. “White, beige, because those are the colors that suit her well, but we will also introduce others to get out of the spectrum of neutrality. Now is the time for action and it’s important to set the right tones and have a wardrobe that helps start the necessary conversation in the industry,” he notes.

The nutritionist has already started incorporating other colors into her wardrobe during her last official public appearances. “When visiting the Carondelet Palace, María de Lourdes de Lasso wore a beige top with white pants and an olive green raincoat. The raincoat was the central part of the whole outfit. lookbecause it is part of local design,” he says.

Etérea is a brand designed in New York (United States of America) that created a garment made in Ecuador with national labor and is part of the local offer of the multi-brand store Casa Kiki from Quito.

Márgary points out that, as the person in charge of the first lady’s style, her main interest is creating important conversations.

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“The look, apart from the fact that it looks very polished, appropriate and suitable for the event, is also the fact that we are promoting the local industry that we have. I always try to get them to be part of the local design, to guide the conversation. National brands are a turning point within look. When handing over credentials, he used a look between beige and camel color. From white we go to a higher tone, which is neutral, but The key pieces were the orchid earrings and ring, Andrea Tello, which are made of sapphires.“, he adds.

Andrea Tello is a designer from Cuenza, who works with flowers and highlights the variety of orchids in her city. “In Azuay there are 6,900 species of orchids, it is able to explain the brand, what exists in the country, what is created, it is extremely important to have this space,” he adds.

Pieces that stand out

For the presidential change of command, Valbonesi appeared arm in arm with her husband in a purple trench coat.

“The coat is a key and very important piece look because that is what gives the color. The set is butter, cream colors, once again we raise the theme of colors, but we move a little away from white and it was super important that there is an important note on the theme of the political party and her husband. It’s a piece signature Gustavo Moscoso, and we complement it with jewelry from the Gaskell brand, which specializes in precious stones,” he adds.

For her intervention at the command property, she wore earrings and rings with pink amethyst from France, in a lilac tone that helps create a balance between look in general.

The Valbonesi styling team also joined makeup by Ale La Torre and stylist (hairdresser) Anita Belén Pico.

“We knew that since it was a formal event, it had to be a super sleek hairstyle, which kept the hair from covering the face. We didn’t want to do a donut, which is very formal, we decided on a medium ponytail, which allows us to play with formality and informality,” says Márgary.

For her appearance at the post-presidential inauguration luncheon, Valbonesi wore a purple taffeta dress and accessorized with a Gaskell diamond necklace and emerald drop.