The emotional and beautiful Christmas video went viral and had more than 30 million views in the first three days.

It is material that thousands upon thousands of people talk about because of the message of affection and unity that a pair of grandparents provides.

The record for “viewing” in 72 hours was offered by Noticias Telemundo. Behind the spot is Ogilvy, a well-known advertising agency, and the job was for Suchard, a chocolate company.

“Do you think we did it right?“, is the question that an elderly man asks his wife while looking at a photo of his numerous offspring.

In a few seconds, thanks to special effects, the network user is transported from 2023 to 2020, and grandparents with their masks, due to the covid-19 pandemic, greet their children and grandchildren via tablets.

Time, as Rubén Blades sings, does not stop and both continue to remember years and years, until they reach the moment when they are expecting their first child. It was 1973, and five decades of family love passed before the eyes of users.

Christmas celebrates life. Let’s keep celebrating him. Because life is what happens between Christmas and Christmas.

Suchard

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Christmas video key

“I’m very sensitive and I really liked it” and “it’s very familiar,” two young women from Spain told Noticias Telemundo after watching the video. Another, older and in accordance with the pictures she described in detail, expressed: “As it should be, a united family.”

“Animation allows you to tell a story and at the same time remove any hint of kitsch and make it modern,” explained Jesús Rasines, Ogilvy’s executive creative director, in a video posted on Telemundo.

“It’s very beautiful, full of tenderness and nostalgia, I remembered my grandparents,” said a young woman in Madrid, Spain.

However, Rosines specified the real message behind the viral video: “It is not a united family, the central axis is love. If we love each other, we will build things, in this case… family. He could be second.”

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The material reached the hearts of young people and adults, and Rosines expressed surprise to Telemundo: “The less we thought about success, the more success we had.”

Finally, grandparents celebrate Christmas with the whole family. And doubts have been removed. The wife replies to her husband as she adjusts her glasses: “We did well.”