At the age of 27, Kendall Jenner decided to enter the business world and in 2021 founded the company “818 Tequila”, following in the entrepreneurial footsteps of her famous family. In a short time, he achieved surprising success, selling more than 120,000 cases of his tequila.

However, the road to success was not easy for this supermodel from the famous Kardashian family. Venturing into uncharted territory, Kendall found herself facing criticism and accusations of cultural appropriation for creating a Mexican-branded spirits company. But far from being discouraged, he once again showed his determination and perseverance.

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Today, the brand “818 Tequila” stands out for its focus on social awareness. As explained by Kendall, who added that his company uses agave fibers discarded in the production of tequila, to make bricks and donate them to the communities of the picturesque region of Jalisco, Mexico.

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Kendall Jenner and her journey to becoming a businesswoman

The road to entrepreneurship was not without obstacles for Kendall Jenner. He admits that he faced challenges and made mistakes along the way, but he always maintained his integrity and authenticity.

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In an interview with Moira Forbes, a journalist and member of an influential publishing family, she revealed: “You face challenges, you make mistakes; knowing yourself and knowing how to deal with things (…) There is a learning curve in all of this, but working with integrity and authenticity will always yield positive results.”

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Kendall’s bold decision to enter the business world was a journey of self-discovery and self-improvement. Despite moments of uncertainty and confusion, he managed to successfully establish and run “818 Tequila”, becoming an inspiring example for those who want to turn their dreams into reality.

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